Find your archetype.
Seven questions to help you land on the visual and tonal direction that best reflects how you practice.
Before you start, a quick note.
Many of these questions will have more than one answer that resonates. That's normal. The archetype system is designed to determine the aesthetic and tonal direction of your website — it shapes your colours, design choices, and the flavour of your copy. It's not a direct reflection of who you are or how you practice.