Question 1

What is Fieldsites?

Accepted Answer

Fieldsites is a done-for-you website service that builds one-page Squarespace websites specifically for therapists and counsellors in solo private practice. Every site is archetype-matched for visual and tonal direction, includes AI-powered copywriting via the Field Guide interview, and is built and launched in a single day.

Question 2

What's the best website platform for therapists in private practice?

Accepted Answer

For solo practitioners, the best setup is a professionally designed site on a platform you can actually manage yourself without needing a developer every time something needs updating. Squarespace hits that mark better than most: it's intuitive, reliable, looks beautiful without fighting it, and scales as your practice grows. That's why every Fieldsite is built on it. The difference between a DIY Squarespace site and a Fieldsites build isn't the platform — it's the archetype-matched design, the Field Guide copy system, and a designer who knows the specific needs of a therapy practice inside out.

Question 3

How long does it take to get a therapy website with Fieldsites?

Accepted Answer

Your site is built and launched in a single day — your web day. Before that, you'll complete your content using the Field Guide AI interview or the static content questionnaire, which you submit one week before your web day. The full process from booking to launch typically takes two to three weeks.

Question 4

Do I need to write my own website copy?

Accepted Answer

No. The Field Guide is an AI-powered interview that writes your copy for you based on your answers, matched to your archetype's voice. You review it, adjust anything that doesn't sound right, and submit it. If you'd prefer not to use AI, you can fill out the static content questionnaire instead and the result is the same.

Question 5

How much does a Fieldsites website cost?

Accepted Answer

The Core Fieldsite is $1,200 CAD. This includes archetype selection, the Field Guide AI copy interview, a full one-page Squarespace build, domain setup guidance, SEO foundations and AI visibility markup, mobile optimisation, and a closing handover walkthrough. Squarespace subscription fees are separate, typically $23–30/month.

Question 6

Is Fieldsites only for therapists in Canada?

Accepted Answer

No. While Fieldsites is based in Victoria, BC, we work with therapists and counsellors across Canada and the United States. Everything is done remotely and web days run entirely online.

Question 7

Do I own the website?

Accepted Answer

Yes, completely. Your Squarespace account is yours, your domain is yours, and everything built is handed over to you at the end of web day. You can manage it, update it, and grow it entirely on your own.

Question 8

What does AI visibility mean?

Accepted Answer

More and more people are using AI tools like ChatGPT, Claude, and Perplexity to search for services, including therapists. AI visibility means your site is structured in a way that makes it more likely to surface in those results, in addition to traditional Google search.

Question 9

Will I be able to update the site myself?

Accepted Answer

Yes. Squarespace is one of the most intuitive platforms available. The closing handover call walks you through the basics and you'll be able to make changes without any technical knowledge.

Question 10

What ongoing costs should I expect?

Accepted Answer

Your Squarespace subscription is typically $23–30/month billed monthly or annually. Your domain is usually an additional $15–25/year, free for the first year with an annual Squarespace subscription. Additional costs may include a custom email address, newsletter platform, or scheduling tool.

One-page websites for therapists & counsellors